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Coptix Brings Stray Dog Designs to the Web

Chattanooga, TN (PRWEB) October 6, 2006 -- When Stray Dog Designs decided to make their lighting, home accessories and furniture accessible to retail shoppers on the web, Stray Dog knew that they needed to create an online user experience that would live up to the look and feel of their products, their ethos and their brand. They found a firm up to the task in Chattanooga graphic design and web development company Coptix, Inc.

Since 1994, Stray Dog Designs has grown from a small start-up importing Mexican pottery to a company that designs, commissions and markets one of a kind home decor. It is their commitment to design principles of originality, quirky charm, handmade artistry and a fair wage for their products' artisan manufacturers that has grown Bill Pritchard and Jane Gray's business from start up to stand out.

“Since Jane began designing virtually all of Stray Dog's products, several national magazines - including Oprah Magazine, House and Garden, Elle Décor, and Country Living - have featured her designs,” said Robert Pregulman of Stray Dog’s West Coast office. “As a result, we receive many hopeful emails like this one from an admirer in Michigan, who said: ‘Just LOVE your products! I just so wish you would sell direct to 'joe-public' like me!’”

When the company decided to make their lighting, home accessories, and furniture accessible to retail shoppers on the web, Stray Dog knew that they needed to create an online user experience that would live up to the look and feel of their products, their ethos and their brand. They found a firm up to the task in Chattanooga graphic design and web development company Coptix, Inc.

"Stray Dog's aesthetic is not only unique, it is core to everything they do as a company, from a lamp's design to the way they think about their business growth," said Coptix Vice President Josiah Roe. "So we created a site that reflects both their style and their story, all built around business tools -- from shopping cart to content management system -- that are secure and scalable."

Stray Dog designer Jane Gray says, "When we decided to sell on the Internet we went looking for a company that could create a seamless sales experience without losing our essence in a slick website. Our products have always been about surprising, fun designs that make you smile, so we knew that we had to create a website that conveyed that feeling to our customers. Coptix listened and got it - they created a site that not only captures who we are, communicates our values, and showcases our products beautifully, but they also made it easy for customers to buy our products. What a great combination!"

About Stray Dog Designs
Stray Dog Designs creates a line of playfully elegant lamps and home accessories featuring colorful, innovative designs in organic shapes. All products are handmade from quality and recycled materials by local artisans who are paid a living wage. Stray Dog Designs celebrates the connections that brighten lives by creating products of value through fine workmanship, honoring relationships, and giving back. Stray Dog Designs products have been seen in publications such as House Beautiful, O @ Home, Elle Décor, Domino, and In Style.
www.straydogdesigns.com

About Coptix
Coptix, Inc is a full service provider of design and web services, creating meaningful and proven results through a holistic development approach in branding, graphic design, Internet marketing, e-commerce, and software development. Coptix has partnered with companies large and small, including Olan Mills, Rock Creek Outfitters, Chattem, UnumProvident, Jackson Furniture, Thinking Media, Hardees, The Chattanooga Technology Council, Coker Tire, Waterhouse Public Relations, Louis Wamp Architecture, The Arts & Education Council, Widgets & Stone, Chalmers Chocolate, Zumfoot, Publius Press, Clumpies Ice Cream, and Stray Dog Designs.
www.coptix.com

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