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How to Build an effective Internet Marketing Strategy

Pay Per Click should be your first port of call as its probably quickest win. This involves getting people to your website, and quickly. Imagine an advert that is only shown to people who at that precise moment are looking for the goods or services you offer. That makes it highly relevant and targeted and whats better is you decided how much you are willing to pay to get them to your website.

Search Engine Optimisation. This is the slow burn of an internet marketing strategy. This involves increasing your rankings in search engines based upon key phrases that link to your business. You should pick around about 5 key phrases that you want to be found for, and 5 secondary key phrases. You should then concentrate on those phrases by using specialised seo techniques.

The next step should be started at the beginning of the process and continue on throughout to ensure it is working. This bit is sorting out your website. It involves reviewing the content Calls to actions which are invaluable on the web. You need to make it clear to your user what you want to do. This is getting them to buy something, getting them to make an enquiry or simply registering, it can even go so far as to just getting them to call you.

Once you have started to get traffic to your website you need to then start to think about what to do with them once they are there. Of course, you ultimately want to do business with these people but what happens to the people who are not yet ready to do business with you and are only at the research stage of the buying cycle. To catch these people you should try and get them onto your email marketing list, this is the next stage of the strategy.

For this you should build your list by offering a useful incentive, such as competition entry or discounts. Once you have these on your site, you are probably going to have email addresses coming out of your ears so the next step is to email them with updates, remember to always include a unsubscribe button.

Mancala technology are specialists in Internet Marketing, SEO Newcastle and Web Design Newcastle.

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