Reserve, Register Domain Name - Web Hosting Registration

Sitemasher Launches Comic Strip to Illustrate Website Pains

Vancouver, BC (PRWEB) June 25, 2008 --- Sitemasher (http://www.sitemasher.com/) takes a novel approach in debunking the myth that building and managing websites has to be painful by spoofing traditional methods in its comic strip "Web of Pain," officially launched this week.

Meet Sam, Ned, Vinny and Zoe, four characters who are in constant conflict trying to get websites built, running, and updated ? yesterday! ... replicating an all-too-common scenario that plays itself out in companies worldwide on a regular basis.

When he began formulating the idea for the Vancouver start-up company, Phil Calvin, chief technical officer, decided that implementing and owning a website shouldn't have to be so hard, and he set out to solve that dilemma with the Sitemasher product.

The comic strip is a way of addressing common frustrations website designers, developers, and owners experience as they spend days, weeks, months, and in some cases years building and maintaining websites. The characters of "Web of Pain" embody the day-to-day obstacles that occur when building and managing websites.

"Through our 'Web of Pain' characters, we try to convey the pain of all the individuals involved in the website lifecycle?.from the website builder struggling to produce better websites faster and less expensively to website owners trying get the most of their IT investment," said Ron Moravek, chief executive officer.

Sitemasher will be updated with new comic strips biweekly with the intent of not only giving people a chuckle when they identify with the four stereotypical characters, but also driving potential customers to Sitemasher's website to try the pre-release version of Sitemasher or simply sign up to receive future comic strips.

Asked why Sitemasher went with a subtle marketing approach versus a more traditional style, Nicole Denil, vice president of Sales and Marketing commented, "We wanted to make solving website pain pertinent yet fun. Most people can relate to the pain around building or owning websites, so we wanted to make those pains come to life through our characters."

This subtle marketing method has caught on. Microsoft and IBM have taken similar approaches, with their focus less on technology and more on the people who use the products. "With the landscape changing on how people engage in technology, more decision-making power lies in the hands of the people who actually use the software," Denil said. "Not only does our cast of characters act in the strip, but they are now part of the Sitemasher crew ? we consult with their personas even while we build our product."

The comic feed has different ways for the user to subscribe; via an RSS feed, a comic widget that is embeddable into multiple platforms such as MySpace, Blogger, TypePad, WordPress, iGoogle, LiveJournal, Tagged, Multiply, Freewebs, Netvibes or a widget available via Facebook's application directory.

Sitemasher is asking readers to submit real-life web pain stories that could be used for future episodes and they can win prizes.

To view or sign up to receive the "Web of Pain" comic, visit www.sitemasher.com/comic/ (http://www.sitemasher.com/comic).

The comic strip launch closely follows Sitemasher being chosen by Microsoft for its Blue Sky Innovation (http://www.sitemasher.com/smblog/labels/Microsoft.html), which recognizes leading innovation developed on a Microsoft-based platform. Sitemasher was elected from more than 100 submissions by independent software vendors (ISV) across the country, recognized for its unique SaaS-based delivery model, broad market appeal and its integrated web offering. ISVs were judged on the unique use of technology, the real-life challenge they are solving and the market potential.

About Sitemasher

Established in 2007, Sitemasher is a SaaS-based platform for building, managing, and optimizing sophisticated websites. Phil Calvin, chief technical officer, began developing Sitemasher in 2005. He was intent on transcending traditional website building platforms and Web content management system (CMS) solutions (http://www.sitemasher.com/manage) by providing an integrated, search-engine friendly platform to address the entire website lifecycle. Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Nicole Denil joined Sitemasher from Microsoft Corporation. Eric Carlson became the sole venture capitalist and partner in December.

###

MORE ARTICLES:

Domain Name and Web Hosting Hell
Does GoDaddy really suck?I am in the process of registering more and more domain names so it seems natural to look for the best pricing deal.Registering multiple domain names can add up quickly, especially if you register both the NoDashVersion.

Web Hosting Service – What you Need to Know to Change Web Hosting Providers
When service at your web hosting company is lacking, or your web site grows in traffic so much that you outgrow your current account, you may find yourself needing to change hosting providers. It can be scary to think about everything you need to do.

The dos and don'ts of web hosting and domain names
When you make the decision to start a website for your business, it is a big step. Going from the world of offline business where clients are limited to geographical locations to online where the entire world is a potential client can be overwhelming.

Cheap Domain Names, Hosting & Registration is Easy to Find Now Days
So you have a dream for a web site, an exciting idea or something you want to accomplish on the web Well in order to get started on the exciting Internet you must first find a domain name and hosting provider

The Advantages Web Hosts Receive By Switching to ASP.NET Reseller Hosting
Many linux hosting resellers might find advantages of changing to a hosting service that sells Windows server hosting over Linux. While Linux is a very popular hosting solution, Windows offers multiple advantages that would benefit a number of customers. For this reason, it can be a very good product for hosts to resell.

Website-Hosting-Offers.com Launches to Compare Leading Web Hosting Providers for Small Businesses
Website-Hosting-Offers.com announces the launch of a website featuring a select group of top web hosting providers, including reviews and side by side comparisons of all web hosting plans from these providers. Web hosting providers reviewed include Yahoo Web Hosting, 1&1 Web Hosting, iPowerWeb Hosting, and more. Site visitors can get informative web hosting reviews and articles that cater to everyone from beginning website builders to more experienced small business owners upgrading to a new web hosting plan.

The 'Website' CHECKLIST : Domains, Hosting, Web Design
This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting (Web space) & Web DesignThere are numerous company offering these services.

Website Domain Name Registration Services from Access IT Solutions
Before you start building a website, choosing the right domain name is an important thing to do. Website domain name registration is necessary to have a website. The names are important because they enable clients or potential customers to know about your business or organization.

Nexx Cuts Price on .com Domain Names Web Host Offers Exceptional Value on Domain Names
Nexx Online Inc., an innovative North American web host and ICANN Accredited domain name registrar, today cut the price of their .com, .net, .org, .info and .biz domain names to only $7.95 per year.

Start Your Home Base Business With A Domain Name And Web Hosting
So you want to start an internet business where you can work at home and make tons of money The first part is easy to do

Cheap Internet Hosting, Business Web Hosting - Choosing The Right Web Host Package
With literally hundreds of web hosting providers competing for your business, it may be confusing to find the one that's right for your web site. A few key considerations can help you narrow down your choices to the most affordable and best options to meet your personal, professional or business web page needs.

Free Website Hosting Vs. Paid Website Hosting Basics
Web site hosting service companies on the Internet permit the user to make their web site accessible through the World Wide Web. There are huge numbers of companies that offer web space on their server for their customers and also offer Internet connectivity in general in a data center. There can be various types of web site hosting companies. The main classification is the free web site hosting and the paid web site hosting service companies.

DiscountASP.NET Expands Global Reach for ASP.NET Web Hosting Services with European Data Center
DiscountASP.NET, a leading innovator in ASP.NET hosting, announces expanding their global reach into Europe with a new data center location in London, UK.

The Steps Of Web Hosting Domain Registration
For the many millions of people who have decided to keep pace with the growing popularity of the Internet by launching their own website, they are faced with a variety of decisions necessary to make the most of their online presence. After deciding the nature and content of your website you must then tackle the decisions associated with web hosting domain registration.

Web Hosting And Domain Registration Basics
Web Hosting